可口可乐在美国推高端牛奶

    据外媒报道，饮料巨头可口可乐公司进军乳品行业，旗下牛奶品牌Fairlife即将推出高档牛奶，倡导高蛋白质和低糖，看好消费者愿意支付双倍价钱购买。

    这种牛奶产品名为“Fairlife”。此牛奶通过类似制造脱脂牛奶流程的过滤程序，滤除较不想要成分，并添加更多有益成分。最终乳品成为零乳糖、蛋白质增加50%、钙增加30%，糖分则减少50%。

    部分原文报道如下：

    In a bold statement, Sandy Douglas, Coke's North American president, told the AP that the product has the potential to “rain money.”

    Fairlife is concocted through the same filtration process used to create skim milk, which can add and remove various components -- ultimately yielding 50 percent more protein, 30 percent more calcium and 50 percent less sugar than traditional milk.

    Coca-Cola initially laid the groundwork for its foray into milk after inking a partnership to create products with a dairy cooperative called selec Milk Producers in 2012.